Tixr Inks UK Football Partnership with Dagenham & Redbridge FC
7 hours ago
Tixr has officially entered the UK football market, partnering with East London’s Dagenham & Redbridge Football Club (the Daggers) to enhance the fan journey from digital discovery to matchday engagement.
Known for its proud local identity and deep community ties, Dagenham & Redbridge FC is embracing a more future-focused vision by adopting Tixr’s modern eCommerce ticketing platform. The move aims to streamline ticketing operations, increase fan access, and broaden the club’s commercial reach through dynamic features such as Tixr Waitlist, Rewards, and fan-driven upgrades.
John Grabowski, Chief Commercial Officer at Dagenham & Redbridge FC, highlighted the value of the partnership: “Tixr’s modern approach to ticketing, smart fan segmentation, open data capabilities, and intuitive user interface align perfectly with our vision, ensuring our fans enjoy a best-in-class experience while driving our commercial growth,” he said.
“Improving and personalising the matchday experience is of the highest priority, so ensuring our fans can easily find and purchase any of the various ways to get to a match, with little manual input from our lean team, is absolutely paramount. In Tixr I believe we have found the perfect system for this.”
This milestone follows Tixr’s recent collaborations with Leicestershire County Cricket Club and the Royal Windsor Horse Show, further cementing the brand’s growing presence across the UK sports ecosystem. The company’s flexible and data-driven platform is gaining momentum across Europe, offering sports organisations tools to better connect with their fan bases while improving operational efficiency.
Stephanie Rosa Bauer, Tixr’s Managing Director for the UK and Europe, welcomed the new partnership.
“It’s an exciting day for our company to announce our first UK football ticketing partnership with the Daggers,” she said. “It’s been great working with their team in London and we can’t wait to provide fans with a seamless experience every time they watch their club take the pitch.”
As Dagenham & Redbridge FC looks to expand its supporter base and evolve the matchday experience, the integration of Tixr’s platform is expected to deliver significant improvements—ranging from streamlined workflows and smart pricing to more personalised fan engagement. The partnership exemplifies the shifting landscape of sports ticketing, where technology and user experience are increasingly vital to commercial growth and community connection.