sportsbiz TikTok

TikTok Named As Official Creator Platform For British & Irish Lions Tour

By Taruka Srivastav | July 28, 2021

TikTok are now the official creator platform for The British & Irish Lions’ Tour to South Africa!

With fans not being able to travel to the matches, the Lions are without their famous ‘sea of red’ behind them in stadiums this year. But we have no doubt that rugby fans across Britain, Ireland and beyond will be coming together on TikTok to throw their support behind head coach Warren Gatland’s men as part of TikTok’s incredible ‘Summer of Sport’, continuing to show #WhereAllFansPlay.

As part of the new partnership, TikTok will be hosting a series of LIVEs with both teams to take you behind-the-scenes and bring you closer to the action. The official creator platform will be giving you the inside look at life on tour – from pre and post-match takeovers, interviews with the players and an exclusive look at the team’s training sessions.

One of these exciting LIVEs will be ‘Cooking For Performance’ with the team chef Andre Moore. Make sure you tune in to get a tour of the kitchen and hear what meals he cooks for the team, how he plans ahead to source ingredients and even see how he makes his favourite healthy, protein-based snacks!

sportsbiz TikTok