Therabody Bolsters Sports Portfolio With AC Milan Deal
March 12, 2021
AC Milan has announced a multi-year partnership with global innovator Therabody, making the tech wellness company the Official Recovery Partner of AC Milan’s Men’s and Women’s First Team.
AC Milan has always recognised the psychophysical integrity of its players as one of the most precious assets of a football club and has always applied a systemic approach to improve their health and wellbeing with the aim of optimising the results on the pitch.
As part of the new partnership, the Club will integrate Therabody’s industry-leading devices and research into pre- and post-match training and recovery protocols to support player performance and to optimize overall health.
Therabody is the creator of the world’s first-ever, hand-held percussive massage therapy device, Theragun®, which is used to accelerate recovery, help prevent injury, and improve athletic performance. Since its launch in 2016, the company evolved from Theragun to Therabody, an entire ecosystem of industry-leading wellness content, products, and services.
As AC Milan’s new Official Recovery Partner, Therabody will provide the Club with Theragun devices that can be used in training or on-the-go between matches. The Rossoneri players, coaches, and medical staff will also have access to its network of health and fitness experts through Therabody University, the brand’s educational division offering science-driven, research-backed wellness techniques and resources.
AC Milan Chief Revenue Officer Casper Stylsvig said: “We are delighted to welcome Therabody to our family of global partners. As a modern and innovative Club, we have always been at the forefront when it comes to optimal management of our players.”
“However, we are always on the lookout for new ways to improve our performance on and off the pitch” – added Stylsvig – “and that is why we are particularly proud to join forces with Therabody – recognized internationally as the leaders in self-care and wellness solutions – and to be able to use their best-in-class products to support the health of our players.”
Dr. Jason Wersland, Founder and Chief Wellness Officer of Therabody added: “We are thrilled to be supporting AC Milan in its pursuit of player wellness. The Club is incredible on the pitch, and I am honoured to be developing customised, effective warm-up and recovery protocols for the team. I’m looking forward to seeing both the Men’s and Women’s First Teams take their performance to the next level.”