The UCI And Tissot Extend Their Partnership

The Union Cycliste Internationale (UCI) and Tissot are delighted to announce that they have agreed to extend their long-term partnership, which began in 1995.

A highly committed supporter of track cycling, a discipline in which reliability and innovation are very much to the fore, Tissot is the Title Sponsor of the UCI Track World Championships and the UCI Track Nations Cup, and the Presenting Sponsor of the legendary UCI Hour Record.

Tissot’s commitment to cycling extends to all its disciplines, however, as shown by its status as the Federation’s Official Timekeeper and as an Official Partner of the UCI Road World Championships, the UCI Mountain Bike World Championships, the UCI BMX Racing World Championships and the UCI Urban Cycling World Championships (which comprise the UCI BMX Freestyle and Trials World Championships).

The Swiss watchmaker is also a Main Partner of the 2023 UCI Cycling World Championships in Glasgow and across Scotland (Great Britain). The event will be the first to bring all the UCI World Championships in cycling’s various disciplines together across an 11-day period in the same region. More than just a sporting event showcasing elite performance better than ever before, the 2023 UCI Cycling Worlds will also celebrate the values of cycling shared by Tissot.

In 2017, Tissot became the UCI’s first World Cycling Partner, a status that reflects its long-standing commitment to cycling as a whole, to both its classic and its newest disciplines.

The partnership between the UCI and Tissot also encompasses the Federation’s Solidarity Programme, through which Tissot is committed to working with the UCI World Cycling Centre (WCC) by supplying a cutting-edge timing system. Together they are looking into projects that support watchmaking-industry training and apprenticeship initiatives.

UCI President David Lappartient said:

“I am delighted with the continuation of our long-term partnership with Tissot and I look forward to its ongoing development. The UCI and Tissot share a genuine attachment to tradition and history and a belief in the essential need to keep on innovating and offering quality products that appeal to the expectations and tastes of the public and meet its needs. We are proud that a prestigious brand belonging to the world’s biggest watchmaker group has lent its image to cycling. It gives us great pleasure to think that this relationship has benefitted both parties for more than a quarter of a century now.”

Tissot CEO Sylvain Dolla said:

“We are very proud to strengthen our partnership with the UCI and to provide it with state-of-the-art timekeeping that meets the standards of its events and riders, who encapsulate passion, commitment, and the pursuit of excellence. These values are dear to Tissot and reflect what the brand is all about. The dedication of these athletes is worthy of the greatest precision and provides the ideal platform for demonstrating our expertise in this area. Cycling is now part of Tissot’s DNA and a source of inspiration in the creation of quality watches that not only tell the time but also conjure up memories and emotions.”