Brandon Garcia iSportconnect

The Suspicions Of A Year Ago Becoming The New Reality

By Community | October 30, 2020

iSPORTCONNECT’s Head of Consultancy Brandon Garcia overviews how some of the gossip and suspicions within sport from 12 months ago have become the new reality:

Sharing Responsibility

Shared responsibility between broadcasters and sport (cutting down the giant cheques and rights bidding wars), resulting in more available content for a number of digital assets and platforms.

Are they just taking advantage of these organisations at their weakest point?

This has, and continues to be, an opportunity for rights holders to entertain fans over their own channels, gain more followers and obtain more transparency over data rather than losing it to other companies.

Financial Opportunity

Investment firms are grabbing more and more pieces of the sporting cake.

Is this a fair safety net for those sports and organisations in distress? During this year we have seen CVC’s investment in the Six Nations, with the group also negotiating a deal to buy around 20% of Italy’s Serie A. Numerous SPAC’s within the sports industry have also appeared.

Do we wave goodbye to the production truck with big satellite dishes we all know?

Is this a bargain for the investment desk? Are they just taking advantage of these organisations at their weakest point, it is something that many people have been expecting since last year, but may have been accelerated by the pandemic.

Where do we go from here with broadcasting?

Do we wave goodbye to the production truck with big satellite dishes we all know? Cloud-based and remote production has been the primary way for many companies to broadcast sports events in recent months.

Whether that continues to increase after Covid-19 That’s something that remains to be seen, but we are already seeing the avalanche of AI – production based conversations and initiatives.

Brandon Garcia iSportconnect

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