The NFL Opens Digital Store With Roblox

The National Football League, alongside Melon, have opened an all-new virtual store in online game Roblox.

There will be two separate drops, a current one where player are able to purchase jerseys and helmets from their favourite team in the AFC conference.

Then in December a similar range of items will become available for the teams in the NFC conference.

There is also a free 3D helmet available to those in the game.

Roblox first teamed up with the NFL in 2019 for the season, so this a return to the game that is extremely popular for many young people, with 67% of its users under the age of 16 according to statistics from Backlinko and only 14% above 25.