sportsbiz

Table Tennis England Teams Up With Recast To Garner New Audiences Globally

By Taruka Srivastav | May 13, 2021

Table tennis will be showcased to new audiences around the world as a result of a partnership between Table Tennis England and Recast – generating income to reinvest in the grassroots of the sport.

Table Tennis England is one of the first organisations to partner with Recast, joining the likes of Champions League finalists Manchester City and golf’s European Tour.

Recast is a multi-sport, subscription-free app which provides dynamic content including live sport, highlights and behind-the-scenes footage, to supporters.

By watching that footage, supporters help to generate income for rights-holders or content creators such as Table Tennis England, at no cost to themselves.

Table tennis clubs and individual athletes will also be able to share their own content – such as live streams of matches – and generate income and in turn raise the profile of the sport.

Those who use the app earn in-app credits by simply signing up, watching adverts, sharing content and inviting friends. They can watch their favourite footage for free, while creating credits which can be ‘cashed out’ by Table Tennis England.

Table Tennis England Chief Executive Sara Sutcliffe said: “We are delighted to have this opportunity to work with Recast to develop their exciting platform from the early stages.

“The digital landscape for sports broadcasting is evolving quickly and Table Tennis England is determined to keep up with the times and to provide extra value for current supporters and attract new audiences to our sport by exploring new ways to broadcast and stream content.”

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