SureVision Global and Cortex Partner to Transform Sports Technology in Australia and New Zealand

SureVision Global has announced a landmark partnership with Cortex, joining forces to provide cutting-edge sports technology solutions in Australia and New Zealand, focused on Cortex’s groundbreaking Inventory Management product, Asset Allocator.

The new collaboration builds on an existing partnership between the two parties and will deliver innovative commercial and operational solutions to sporting codes and clubs across the Trans-Tasman region.

Combining SureVision’s unrivalled capability in digital screen technology, rights management and production services with Cortex’s Asset Allocator solution provides the basis for new revenue opportunities from in-stadia digital assets whilst simultaneously creating operational efficiencies.

SureVision Global, a rapidly growing leader in media rights and sports technology, is driven by innovative thinking and a commitment to delivering measurable growth for sporting organisations. This partnership reflects the shared vision and ambition of both companies to revolutionise how commercial assets are managed, allocated, and monetised.

Alexandra Kyrke-Smith, VP of Strategy at Cortex, commented: “Asset Allocator is a first-of-its kind solution for sports organisations to sell, allocate, schedule, and monitor digital assets with ease and accuracy. Providing a single platform for end to end asset management, with the ability to integrate with multiple end-points across LED signage, IPTV and virtual signage is crucial as rights holders look to identify new ways to commercialise their stadium and their broadcast. We’re thrilled to align with SureVision Global, as our shared commitment to customer-centric innovation makes this a powerful partnership.”

Nicholas Ebbeck, CEO of SureVision Global, said: “This partnership with Cortex provides a ground-breaking opportunity to streamline asset management for sporting codes. By centralising processes and eliminating inefficient, offline tracking methods, we can reduce errors, create clear audit trails, and provide powerful live reporting tools. With the growing complexity of commercial assets, Cortex’s solutions are unmatched in their ability to enhance fan engagement and unlock new revenue streams.”

The partnership will deliver smarter, more efficient, and more profitable solutions for sporting codes across Australia and New Zealand, with the potential for further global expansion, ultimately enhancing fan experiences, delivering more value to brand partners, and driving growth in the industry.