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Step into the SPORTEL Singapore Conference Programme

5 hours ago

Ready for a SPORTEL Singapore Sling? Still time to pack your bags and head to Singapore  to join the SPORTEL Asia community from 24–25 March 2026 at the Orchard Hotel  Singapore and be part of the international gathering at the world’s leading sports industry  market and conference summit. 

Inspiring masterclass panel discussions and innovative deep dive presentations will bring  together leading voices, forward-thinking innovators, and key decision-makers from across  the global sports, media, and tech industries, where the audience will gain fresh insights  from the expert, conversations, defining tomorrow’s sports media landscape in Asia and  beyond. 

The opening keynote panel will set the scene at Speakers Stage with an overview  of, “Sports Media Rights in Asia: Landscape, Challenges & What’s Next”, to address  how media rights can capture even greater value across the region. Led by Shoto Zhu, CEO  SponsorForce, with leading regional and global executives, Mike Kerr (beIN Sports  APAC), Shishir Gupta (Culver Max Entertainment), Mustafa Ghouse (Centre Court  Capital) and Jean-Christophe Petit (FIFA), to kick oJ the programme with a bang. 

A highly engaging locally flavoured panel, “Women Leading Sport in Singapore: Inspiring  Legacy & Economic Power”, will embrace the journeys, insights, and impact of women  leaders and fans transforming the sports media ecosystem. Regional mentor Peggy Tng,  (GSIC APAC), will exchange with Jignesh Chedda (ONE Championship), Neha Monga  (Microsoft Asia), Joanne Warnes (Octagon) and Ren Kai Yip (Reddentes Sports) for an  inspiring exchange between women and men championing the way forward. 

A strategic discussion focused on “Away Goals: European Football & APAC – Strategies  for Commercial Growth” will explore how media rights strategies in APAC are evolving and  how major rights-holders are working with broadcasters to unlock local value to expand  commercial growth. Top European leagues and experts led by Joseph Perry  (SportBusiness) include Ivan Codina (LALIGA), Anna Guarnerio (Lega Calcio Serie  A) and Robert Klein (IMG), will discuss the latest strategies for a dynamic regional  expansion.

Turning to tech, the “Technology Master Class: Making Sense of New Trends”, will  discuss how the world of sports content creation technology is advancing faster than ever  as concepts like cloud-based production, generative AI, and automated production  continue to mature. Moderator Ken Kerschbaumer, (SVG) will be joined by  experts Lorenzo Ceretto (Fever), Guillaume Mau_rey (Riedel Communications), Guy  Port (WSC Sports) and Ursula Romero Gerberding (International Sports Broadcasting)  for an in-depth overview of the state of the industry. 

Media rights, traditionally lay at the heart of SPORTEL. A new open panel format “What the  Buyers Want! Content Acquisition Strategies in APAC: A Q&A”, a discussion between  panelists and the audience aimed at broadcasters, buyers, content owners, agencies and  anyone in the field, will share how they approach sports rights acquisition and sales,  monetization, and partnership models in APAC and notably now for a digital first  market. Joseph Perry, (SportBusiness) will lead the discussion with acquisition  broadcasters, Aisyah Razak (StarHub), Haruka Sekita (J Sports Corporation) and  content owner James Frewin (Professional Fighters League), alongside a look at  acquisitions for sports betting by Ben Turner (Sportradar). 

An authentic discussion “Australia & New Zealand (ANZ): A Booming Sports Media &  Tech Landscape” will shine the spotlight on these two countries with deep sports  traditions and huge fan followings with a growing digital engagement and a generation who  consume diJerently. Hear how this authentic lineup led by Cam Vale (ASTN), with Patrick  Bour (ESPN Australia / NZ), Anna Lockwood (Telstra), Padraig O’Donovan  (Layercake) and Glenn Critchley (New Zealand Cricket) are leaning into innovation. 

A main preoccupation both for the region (as well as globally) “From Illegal Streams to  Cybercrime: Tackling the Streaming Piracy Threat in Asia”, will bring experts together  who are leading the way to address the complex criminal ecosystem in Asia, built on illicit  IPTV services, account-resharing markets, pirate apps, and malware-infected ISD and the  risks all this entails to broadcasters and content owners. Matthew Cheetham (AVIA) will  be joined by Grace Paul (Singtel) and Jacelyn Tan (beIN Sports) to share critical insight  into how the sports media industry can protect content from illegal streaming. 

“Streaming & the Holy Grail of Personalisation” is the perfect way to embrace a future  where you will be able to deliver fans a better experience. Whether its alternate  commentary, personalised highlight reels, or simply the ability to deliver a low-cost stream  of a niche sport it’s clear that fans want more content that speaks directly to them. Ken  Kerschbaumer (SVG), Sean Curran (Eluv.io) and Lowell Conn (Protocol Sports  Marketing), will discuss the ins and outs of improving personalisation.

Three exciting presentations by both regional and international organisations highlighting  the diverse industry scope of SPORTEL, will showcase K League’s Head of International  Business Development, Min Joo Kim, presenting, “Beyond the Pitch: Showcasing K  League Through Media and Content Strategy”, about their approach to developing  football through media and content business, evolving beyond domestic  boundaries. Moving on to a tech presentation, Eluv.io’s APAC GM, Sean Curren will dive  into “The Real Value of Content Fabric for Sports Rights Holders” who will address the  complexity of the traditional “broadcast-to-OTT” chain and provide insight around how  Eluvio Content Fabric is redefining the media supply chain for the world’s leading sports  properties. Finally, FeedConstruct CEO, Narek Harutyunyann, will share unique strategy  insight when he takes the stage for “Beyond the FeedConstruct: Our Journey and Your  Place in It” 

To conclude the insightful conference programme, sessions will close with the ever popular  “Pitch Perfect Innovation Contest”, showcasing some of the newest companies to  SPORTEL and their quick fire pitches and Q&A in front of an expert judging panel and  SPORTEL attendees. 

Conference Programme : https://www.sportelasia.com/programme/conference-summit Press Registration : https://press.mysportel.com/wizard/step_1

Events Sportel