SPORTFIVE sportsbiz

SPORTFIVE Extends Bundesliga Agreement Until 2025

March 15, 2021

The global sports business agency SPORTFIVE and Bundesliga International, a wholly owned subsidiary of the DFL Deutsche Fußball Liga, have agreed to extend their existing cooperation until 2025.

As in the past eight years, SPORTFIVE will take over the marketing of the Supercup and the relegation games of the German professional football leagues.

The mandate includes worldwide marketing rights for the annual Supercup between the German champions and the DFB Cup winners as well as for all relegation games between the Bundesliga and the 2nd Bundesliga and the 2nd and 3rd Bundesliga.

In addition to the marketing of classic marketing rights, SPORTFI V E will also contribute its expertise in the field of virtual advertising as well as the strategic network, experience in rights holder management and constant feedback from rights holders to optimize the marketing opportunities for the LED strip system at the Supercup.

Hendrik Schiphorst, Managing Director at SPORTFI V E Germany, says:
“The relegation and the Supercup are two of the most attractive and wide-reaching formats that exist in German football and represent the emotional and sporting highlights after and before a Bundesliga season. With extensive advertising presences, both formats offer outstanding access for brands and we are pleased to be able to continue to occupy them with high quality on behalf of the DFL. “

Robert Klein, CEO of Bundesliga International, explains: “Since the beginning of our cooperation around the Supercup and relegation, we have maintained a very reliable and successful partnership with SPORTFI V E. We are convinced that we will continue to implement many innovative ideas together in the coming years in order to continuously develop the cooperation. “

SPORTFIVE sportsbiz