Sport Buff Agrees Broadcast Partnership With Atalanta Media

By Taruka Srivastav | March 10, 2021

Sport Buff, the company leading next generation fan engagement and gamification for sports broadcast and media has announced a partnership with Atalanta Media, covering Ata Football the global destination of women’s football.

The two will be collaborating to deliver a revolutionary broadcast experience in a multi-season deal across live, archive and shoulder content for Atalanta Media’s league partners the Barclays FA WSL, D1 Arkema and the FlyerAlarm Frauen-Bundesliga.

Sport Buff’s unique video overlay delivers fully interactive and engaging gamification experiences driving retention and education of the audience. The technology delivers real-time engagement in the form of predictions, polls, trivia and much more, letting fans play with and against their friends. Ata Football will use Sport Buff to enhance its extensive portfolio of live rights, highlights and archive content as well as produce unique original programming, including interactive coaching tutorials and immersive engagement opportunities that bring fans closer to the biggest stars.

Jonty Whitehead, President & Founder of Sport Buff said: “We are delighted to be joining forces with Ata Football, the growth and interest in Women’s football has been exceptional over the last few years and Atalanta Media have positioned themselves as the market leaders in bringing that content to an expanding audience. Adding Sport Buff to their output will mean those fans will have their voices heard and make this a truly innovative place to watch your footy.”

Esmeralda Negron, GM & Co-founder of Atalanta Media said: “Ata Football’s commitment to building a community by providing access and valuable experiences to fans and young players of the game aligns well with Sport Buff’s mission to provide fans with an interactive, engaging experience. Ata Football believes that joining forces with other organizations that are driving change and delivering value aligns with its mission ‘For the Game. For the Girls. For the Globe.”