SPECTATR.AI Wins ‘Sports Technology of the Year’ at The Sports Business Awards 2025 in London
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In a landmark achievement that cements its position among the global leaders in sports innovation, iSportConnect partner SPECTATR.AI has been named the winner of the prestigious “Sports Technology of the Year” award at The Sports Business Awards 2025.
The accolade recognises organisations that are redefining the future of sports through innovation, impact, and transformative technology. For SPECTATR.AI, the honour marks a significant milestone in a journey that began with a bold vision to democratise sports media creation through AI-powered solutions.
What started as an ambitious idea has now evolved into one of the industry’s most celebrated technologies — a platform delivering real-time sports content at exceptional speed and scale. Judges at the 2025 Sports Business Awards praised the company’s breakthrough capabilities, calling SPECTATR.AI:
“Extremely impressive and driving exceptional growth in fan engagement as a result. The speed of the output is what impresses me most, powered by complex AI under the hood.”
Another judge noted the platform’s inclusivity-focused impact, adding:“Good use of AI and great solution for smaller, capacity-challenged rights holders in particular.”
A Victory Rooted in Vision and Innovation
Founded by Richa Singh and Rishabh Bhansali, SPECTATR.AI was built on the belief that next-generation AI can unlock new opportunities for sports organisations of all sizes — enabling fairer, more inclusive access to high-quality content creation.
Reacting to the win, the founders shared: “We have always believed in our tech’s ability to open doors and create fair, inclusive opportunities across the world of sports. Winning this award brings us immense gratitude and genuine happiness. With renewed optimism, we remain committed to empowering sports organisations of every size through next-generation AI that unlocks new possibilities for fan engagement, growth, and revenue.”
Partners and Team at the Core of Success
The company credited its partners for their role in driving this success, noting that their trust fuelled SPECTATR.AI’s bold approach to innovation.
Equally, the founders emphasised that the team behind SPECTATR.AI remains the heartbeat of every breakthrough achieved, reflecting a culture rooted in ambition, resilience, and excellence.
Raising the Bar for Global Sports Technology
The award arrives at a pivotal moment for the sports tech ecosystem, as federations, broadcasters, clubs, and emerging rights holders increasingly seek automated, scalable solutions to meet the soaring demand for real-time digital content.
SPECTATR.AI’s rapid rise demonstrates how AI and sports media are converging faster than ever — and how technology has become central to shaping future fan experiences.