Southampton FC signs P&O Cruises as official sleeve partner
August 6, 2024
Southampton Football Club has announced that Britain’s cruise line, P&O Cruises, will become the club’s Official Sleeve Partner in a multi-year partnership. The P&O Cruises logo will sit pride of place across the Men’s, Women’s and Academy teams’ sleeve.
With a rich history within the city of Southampton, P&O Cruises is firmly established as Britain’s favourite cruise line. This partnership, the first sports sponsorship for P&O Cruises, will also offer exclusive benefits and experiences to Southampton FC members and fans and P&O Cruises guests, including cruise offers, match tickets, meet and greet events and onboard coaching.
The partnership between P&O Cruises and Southampton FC will celebrate both entities’ commitment to achieving results and to the community. P&O Cruises is also set to become the title partner of Saints Foundation, the club’s official charity which supports over 5,500 people every year within the city across health, education, gender equality, pathways and employability. Further details on this part of the partnership will be announced in due course.
Commenting on the partnership, Phil Parsons, CEO of Southampton Football Club said: “We are delighted to welcome P&O Cruises as our sleeve partner. This is a historic partnership for us, working with P&O Cruises for the first time.
“P&O Cruises is an organisation right at the heart in our city, much like us. With customer service and local community central to its business, its values are aligned to our own. We look forward to what this partnership will bring to our fans and the local community.”
Carnival UK & P&O Cruises president Paul Ludlow said: “P&O Cruises has a long and illustrious history sailing from the port of Southampton. Southampton Football Club is one of the oldest and forward-thinking clubs in English football, with a passionate and dedicated following of supporters in the city and beyond. It is a natural partnership for both of us and we are excited to see what this collaboration will bring to our guests.
“Investing in our home ports and the communities in which we live and visit is vitally important to us and this partnership underpins our commitment to the region.”
With pre-season preparations well under way for all Southampton FC teams, fans will first see the P&O Cruises logo on Southampton FC’s Men’s First Team kits at the home friendly match against Lazio on 7th August. All fans who purchase or have already purchased any of the Southampton FC 2024/25 replica kits will be able to go into the Southampton FC stadium store to have the P&O Cruises branding applied to their shirts free of charge, subject to availability from 6th August.