Southampton become first Premier League club to launch NFT kit collection
July 5, 2022
Southampton Football Club is entering the world of digital collectable art with the launch of its very first NFTs.
To celebrate the launch of its ‘Bold is Brave’ 22/23 home, away and third kits, Southampton FC and hummel will be launching three unique NFTs. In doing so, the club has become the first-ever Premier League club to launch an NFT of its kit designs.
The NFTs have been created to showcase the original digital design drawing of each kit, which are bolder and braver than ever before.
For instance, the new Southampton FC home shirt draws inspiration from those worn by the flamboyant and free-flowing Saints side of the early 80s. Reversing the colours of the shirt first worn by trailblazers like Kevin Keegan, Alan Ball and Charlie George, the striking central red stripe and central badge mark a brave new direction for the club.
Fans will be invited to bid for the NFTs in an auction via OpenSea, the world’s first and largest web3 marketplace for NFTs. The home kit NFT will be going up for auction from 29th June, with the away and third kit launching in the coming weeks and will conclude in August. The recipient of each NFT will also receive a bonus of the first off-the-line matching physical shirt.
The club would like to make it clear to supporters that its NFTs are digital collectable works of art and should not be considered as financial investments.
“As a club, we have always looked for new and innovative ways to push the boundaries and to connect with our fans. This season is no different and our kit is all about being bold and brave. With this in mind, we wanted to create three unique NFTs that will be collectable items for our fans, says Sarah Batters, Director of Marketing & Partnerships for Southampton Football Club.
“Whilst we appreciate that not everyone will be ready to dive into the world of NFTs, we want to be bold in giving our supporters the choice to explore this exciting and new area. This is a great chance to offer our fans something special, that balances the spirit of where we have come from with the determination to be bigger, bolder, and braver in everything we do next.”