Sky Sports sportsbiz

Sky Sports Renews Rights Deal For Betfred Super League

By Taruka Srivastav | April 28, 2021

Sky Sports has announced it will continue its rights deal with the Betfred Super League for a further two seasons, taking the ongoing partnership to 28 years.

The new agreement will have Sky Sports broadcast 66 live games exclusively per season, including the Dacia Magic Weekend, play-offs and the Betfred Super League Grand Final. It also includes rights for Sky to show the World Club Challenge.

Sky Sports Managing Director Rob Webster said: “We’re delighted to be continuing our rights deal  with the Betfred Super League to 2023. It is testament to the quality of the competition and our  coverage that sees our partnership move beyond a quarter of a century. 

“The Betfred Super League continues to produce fantastic drama on the pitch and is an essential  part of our offering to Sky Sports customers. We look forward to bringing our viewers more magic  moments from the competition in the years to come.” 

Betfred Super League executive chairman, Ken Davy said “It’s great to be able to extend our  excellent partnership with Sky Sports. Sky have been with us from the start of the competition, back  in 1996, and are now an integral part of the Super League family. Together our partnership has seen  Super League achieve record viewing figures in recent years. 

“We’ve worked closely throughout the current pandemic and every step of the way Sky have been  immensely supportive. Together we have managed to give fans an exceptional amount of coverage  during these unprecedented times.  

“We’re truly grateful for Sky Sports comprehensive Super League coverage, capturing so many iconic  moments for over 25 years. Their coverage of Jack Welsby’s unbelievable last minute try to win the  2020 Betfred Super League Grand Final for St Helens will remain in the memory of fans for many  years to come.

“Super League looks forward to working with Sky Sports on the exciting free-to-air opportunity,  growing our audience and allowing more fans than ever before to see our great game.” 

Sky Sports sportsbiz