SailGP and Rolex announce ten-season partnership
February 15, 2023
SailGP, the global racing league and Swiss watchmaker Rolex have announced a groundbreaking new ten season partnership which will see the iconic brand extend the relationship as the global presenting partner and as the exclusive official timepiece of the championship through to the end of Season 13.
Rolex joined as a presenting partner from the launch of SailGP in 2018, which this May will reach the conclusion of a record-breaking third season before beginning an expanded fourth season this June. This partnership highlights the strong alignment forged between the two brands as the championship continues its rapid growth.
As part of the agreement Rolex will become title partner for the Season 4 opening event – Rolex United States Sail Grand Prix | Chicago at Navy Pier – this June 16-17, 2023.
Rolex will also continue as presenting partner of SailGP’s ground-breaking docuseries Racing on the Edge, which takes fans behind the scenes of the global championship, to look at the high’s and low’s of the sport’s top professional athletes in their pursuit to be the best. In its second season, Racing on the Edge has been watched by over 2.1 million viewers since its creation. The latest edition, featuring Australia’s Tom Slingsby and his team’s rise to the top of SailGP, can be viewed here.
SailGP CEO Russell Coutts said: “SailGP is only in our third season and this long term partnership shows the value we are continuing to create for our partners. Rolex has been an integral part of the success of our championship from the outset and we are honored to continue this exciting journey together.”
Rolex Director of Communication & Image Arnaud Boetsch said: “Rolex has long supported those who go above and beyond to drive innovation and positive change. The Swiss brand’s involvement with yachting stretches back 65 years, during which time it has forged deep-rooted connections with elite organizations and individuals at the forefront of the sport. The unrelenting pursuit of excellence, together with the marriage of human achievement and technical development, as well as the fierce team spirit required to succeed, make Rolex a natural partner of SailGP.”
SailGP’s third season continues later this month at the KPMG Australia Sail Grand Prix | Sydney on February 18-19, before heading across the Tasman Sea for the ITM New Zealand Sail Grand Prix | Christchurch on March 18-19. The season will conclude at the Season 3 Grand Final | San Francisco on May 6-7. Season 4 commences with the Rolex United States Sail Grand Prix | Chicago at Navy Pier, June 16-17.