SailGP Adds GoPro To Its Sponsorship Portfolio For Season 2
By Taruka Srivastav | May 21, 2021
GoPro will join SailGP – the sport’s pinnacle league – as its official on-board action camera provider for Season 2, which kicked off in Bermuda last month.
Using the latest in its lineup of rugged waterproof cameras, GoPro is outfitting SailGP teams with its HERO9 and MAX cameras, which boast a lengthy list of state-of-the-art features including vivid 5K image and crisp sound quality, the ability to record the epic nation vs nation on-water battles with immersive 360° views, and innovative HyperSmooth technology delivering the most advanced stabilization in video recording. In addition, GoPro will supply a variety of mounting accessories to ensure they are positioned in the best place and stay put as the boats travel at nearly 100 kph.
To launch the collaboration and as excitement builds towards the first-ever Italy Sail Grand Prix in the City of Taranto (June 5-6), thrill-seekers across the globe will have opportunities to win incredible prizes by sharing the vision of their next adventure.
Entitled ‘What’s your next adventure?’, SailGP and GoPro are encouraging fans to unpack their imagination and share where their next adventure will take them. The top two winning entries, via SailGP.com/GoPro, will receive a SailGP x GoPro prize bundle plus an exclusive SailGP Season 3 experience. In addition, there will be further prizes to be won throughout the season for those that live for adventures powered by nature. For more details follow SailGP and GoPro on Facebook and Instagram.
The season-long SailGP x GoPro ‘What’s Your Next Adventure?’ contest begins May 21, 2021, and runs throughout the season which includes Taranto, Italy (June 5-6), Plymouth, UK (July 17-18), Aarhus, Denmark (August 20-21), Saint-Tropez, France (September 11-12), Cádiz – Andalusia, Spain (October 9-10) and Christchurch, New Zealand (January 2022). The winners of the SailGP x GoPro contest will be announced at the Grand Final in San Francisco on March 26-27, 2022.
SailGP head of digital and fan engagement Daisy Vollans said: “GoPro’s passion for adventure-seeking and conveying those moments through digital storytelling is the perfect complement to SailGP’s adrenaline-fueled championship, that’s powered by nature and delivered against a backdrop of natural, iconic venues around the world.
“This partnership not only delivers the ultimate in entertainment value for fans far and wide – bringing them closer to the action – it also represents inspiration, creativity, and a genuine penchant for living life in the moment, so we are very excited to work with such a like-minded company as GoPro.”