Prime Video Rugby Sage

Sage announce partnership with Prime Video

November 3, 2022

Sage, a global leader in software technology, has signed a broadcast sponsorship with Prime Video, the official UK broadcaster of the Autumn Nations Series 2022, in addition to its role as Official Insights Partner of Six Nations Rugby.

Sage and Prime Video will give viewers a deeper insight into the Autumn Nations Series using additional real time data and analytics in an informative and engaging way.

The broadcaster’s rugby coverage will also feature a new Sage advertisement featuring Sage customer and South African Rugby World Cup winning legend, Bryan Habana.  Habana is a Sage partner and uses Sage products and services for his financial wellness platform Paymenow which he helped establish in 2019.

The 2022 Autumn Nations Series began on October 29th when Australia narrowly beat Scotland at Murrayfield Stadium. It represented the first time that Sage used the Smart Ball data and presented its insight to fans in a northern hemisphere test match.

Both Sage and Prime Video are market-leaders in innovation and regularly look for ways to improve the consumer experience. This partnership will strengthen that ambition by bringing fans closer to the action than ever before. 

Cath Keers, CMO of Sage said: “We are excited to partner with Prime Video for the upcoming Autumn Nations Series. The partnership will enable us to deliver fascinating data and insights to fans in an engaging, accessible and human way – an ambition at the heart of our new role as Official Insights Partner to Six Nations Rugby.

“Much like Prime Video, we are committed to innovation and enhancing the consumer experience, so this partnership makes total sense. We look forward to working alongside them to bring the Smart Ball insights and new data to life for those watching at home.”

Bryan Habana, Co-Founder and CCO of Paymenow said, “Our company has been a partner of Sage in South Africa since 2020 and so it was a good fit for me to become involved in their new rugby advertising.  Both as a player and now a broadcaster, I have always found the advancement of data and insights extremely valuable, and Sage’s new role within rugby means they are helping to enhance the match experience for fans across the world.  Their involvement with the smart ball is exciting as it gives fans access to data right from the heart of the game within seconds.”

Prime Video Rugby Sage