RugbyPass Acquires Sports Analytics With The Aim To Increase Fan Engagement
June 2, 2021
Global digital rugby publisher, RugbyPass has acquired Sports Analytics, a leading sports data and analytics company.
Sports Analytics is a rugby performance data analysis platform that captures a unique blend of basic and distinct sequence metrics allowing coaches, players and entire teams to revolutionise their performance.
Sports Analytics were recently cited as being instrumental in guiding The Bulls to their first Currie Cup win in 15 years. As well as The Bulls, Sports Analytics works alongside The Cheetahs, Stormers and Rugby Europe using proprietary data capture and visualisation techniques to feed their analytics platform, which allows coaches to analyse performance and make informed decisions on training, tactics and talent investment.
Neil Martin, Global CEO at RugbyPass, spoke about the acquisition:
“When we saw the amazing results that come from this kind of deep analysis, it excited us not only for the potential value it can add to high-performance organisations such as Rugby Europe – but it excited us as die-hard rugby fans in general for the value it can bring to the game. This kind of data and analysis will continually improve the quality of rugby on the pitch, in turn heightening entertainment levels and ultimately expanding the engagement and appeal of rugby as a whole. We’re very excited to welcome Sports Analytics to the RugbyPass family.”
Kevin Bouwer, Director of Sports Analytics added: “RugbyPass are a worldwide rugby network, and we are very excited to have become part of the RugbyPass family. Sports Analytics are the sole provider in the market,and we have built all our metrics and data with a pure rugby focus.
“The team at Sports Analytics draws from decades of experience in performance data, rugby coaching, grass roots rugby and even refereeing. We are always excited to see the results of our work as this is a unique product with a comprehensive data set enabling us to generate far greater insight and analysis for our partners.”
John-William Meyer, Bulls Performance Analyst commented: “The Currie Cup is one of the oldest sporting trophies in South Africa and winning it is not only a privilege but requires a technical edge. Our Statistics partner Rugby Analytics provides us with data on our players and plays which is pertinent in our review of the team, as well as the assessment and game planning against our opponents. We enjoy working with Rugby Analytics as they understand the teams needs and deadlines which makes for a great partnership”