Rugby Players Association Announce WHOOP As Official Fitness Wearable Partner
January 19, 2022
The Rugby Players Association (RPA) have today announced a new landmark agreement with WHOOP to become their Official Fitness Wearable of the RPA on a multi-year deal.
WHOOP is a personalised digital, fitness and health coach that provides members with actionable insights and feedback across the pillars of Strain, Sleep and Recovery.
Building on the success of WHOOP’s existing partnerships with associations such as the Professional Golf Tour (PGA), the Women’s Tennis Association (WTA) and the National Football League Players Association (NFLPA), WHOOP have teamed up with the RPA to optimise members’ health, and wellness; helping them to unlock their best human performance.
As part of the partnership offering, RPA Members will have access to the new WHOOP 4.0 technology, allowing them full ownership over their data and the power to track their own health, strain, recovery, and sleep through key metrics like resting heart rate, heart rate variability, respiratory rate, and sleep staging.
WHOOP, whose rugby athletes already include Bath & England Rugby’s Anthony Watson and Saracens Women & England Rugby’s Poppy Cleall, will also activate and create custom content with the RPA highlighting the health, fitness, and lifestyles of professional rugby players. Fans will also get an inside look into the techniques and activities helping the best players in the world perform at their peak.
WHOOP athlete Anthony Watson said: “I think it’s great that the RPA and WHOOP are partnering up. It’s ideal for professional athletes and rugby players, as it’s such an individual tool that athletes benefit from massively.”
WHOOP member Poppy Cleall added: “It’s really exciting that WHOOP and the RPA are teaming up. It’s a great product, a great tool and I’d recommend it to anyone.”
Briain Curtin, International Marketing Director at WHOOP said of the partnership, “We’re thrilled to be partnering with the RPA, and for WHOOP to play a part in aiding rugby players’ performance both on and off the pitch.
WHOOP’s personalised insights will allow players to train smarter, sleep better and recover faster, so that they can unlock their performance potential.”
Gaia Bursell, RPA Head of Commercial and Team England commented: “Aligning with WHOOP is a really exciting partnership for the RPA. Monitoring all aspects of fitness and recovery via wearable tech and analysing the data is hugely popular and WHOOP are leading the way. We are really excited to work with them on developing their relationship within elite rugby across both our male and female members.”
