ROKiT Venturi Racing Onboards Lifestyle Brand Ecoalf As Partner
By Taruka Srivastav | May 7, 2021
ROKiT Venturi Racing has announced a multi-year partnership with sustainable lifestyle brand, Ecoalf.
By collaborating with the world’s only Monegasque racing team, Ecoalf will become ROKiT Venturi Racing’s Official Lifestyle Partner from Formula E’s eighth season and beyond.
Ecoalf and ROKiT Venturi Racing share a combined mission that extends beyond success, holding a joint commitment to create a lifestyle that balances the needs of the consumer with those of the planet.
Susie Wolff, ROKiT Venturi Racing Team Principal said: “The fashion industry is accountable for a staggering 10% of all global pollution, and in a time where attitudes are changing, we all have a social responsibility to embrace sustainable practices so we can strive towards a sustainable future.
“With a firm focus on sustainable innovation, ROKiT Venturi Racing and Ecoalf share the same mission and hold a joint commitment to driving essential environmental change. By using 100% sustainable and recycled materials and as a Certified B Company, Ecoalf is pioneering change in the fashion industry and is redefining the whole supply chain process by employing sustainable practices from design to the shelf. We’re proud to welcome Ecoalf as our Official Lifestyle Partner for Season 8, their clothing perfectly demonstrates that you don’t need to compromise on style to be environmentally conscious.”
Javier Goyeneche, Ecoalf Founder & President said: “The fashion and automobile industries are perceived as having a negative impact on the Earth, but it doesn’t have to be that way. ROKiT Venturi Racing has demonstrated that electric vehicles not only fight climate change, but they are also top-performing.
“That is exactly our mission at Ecoalf, to showcase that being sustainable doesn’t signify inferior quality or performance. We can recreate these top-quality characteristics, and even surpass them, but leave a positive environmental impact. It is through collaborations like this that we can transcend our individual industries to foster a sustainable lifestyle for the future.”