RLWC2021 Adds New Era To Its Partnership Portfolio

By Taruka Srivastav | April 22, 2021

Rugby League World Cup 2021 (RLWC2021) has announced partnership with global headwear giants New Era.

RLWC2021 and New Era will launch a collection of caps and sports knits with designs to celebrate the 21 nations and 32 teams that will be competing at the event to become champions of the world. The range – alongside all other RLWC2021 merchandise – will be available at the RLWC2021 Official Shop.

RLWC2021 joins some of the world’s most renowned sports and teams, including the NBA, NFL, MLB, England Rugby Union, McLaren F1 and Manchester United in its association and official partnership with New Era.

The partnership will celebrate New Era’s ‘Fit for Glory’ campaign which is rooted in sporting culture and fits with the tournament being the pinnacle of international Rugby League for players and fans alike.

To kick off the collaboration, caps in New Era’s iconic curved visor silhouette – the 9FORTY, have been created for all competing teams for the biggest and best ever Rugby League World Cup that will see the men’s, women’s and wheelchair tournaments run simultaneously for the first time at a major sporting event between October 23 and November 27, 2021.

Jonathan Neill, Commercial Director at RLWC2021, said: “New Era is a globally recognised brand that supports the ambitions of RLWC2021, including engaging both our core fan base and also extending the reach of the tournament to new fans via their products. Our partnership is another example of bringing a new brand into Rugby League, and we will collaborate to provide sales platforms to New Era including the 14 million people in the UK who follow Rugby League, 750,000 fans set to attend our matches, and every minute of every one of our 61 games live on the BBC in the UK.”

“New Era are proud to partner with Rugby League World Cup 2021, further enriching our legacy within both global and regional sport through a strong collaboration with RLWC2021 and unique product range. This gives us the chance to partner with this important sport and allow fans to represent their team allegiances through the unique headwear created for each team.” – says Laurence Joslin, Brand Director EMEA at New Era.