Real Betis Unveils A Sustainability Platform Called ‘Forever Green’
October 29, 2020
Real Betis has unveiled ‘Forever Green’, a sustainability platform for companies through football.
Real Betis Balompié has presented the ‘Forever Green’ programme, a sustainability platform for companies and institutions that want to use the most popular sport in the world to help save the planet.
‘Forever Green’ is a commitment founded by Real Betis with the purpose of creating a conscience among the population about the current need of fighting against climate change.
“We think football is a worldwide loudspeaker and we see it as a great opportunity to create conscience about environmental problems, promoting Real Betis as a model to follow for other companies, clubs and fans”, stated Ángel Haro, president of the Green and White club. “We encourage all companies and institutions to join ‘Forever Green’, linking their image to the most popular sport in the world and to a cause supported by the younger generations.”
The aim of ‘Forever Green’ is to be an open platform for companies and institutions that want to get involved and show the world how they are going to contribute to the future of our planet, while also becoming a model to follow for football fans. The signing companies will have the chance to collaborate on the projects programmed by Real Betis to reduce carbon emissions and create a bigger social conscience in order to address the climate crisis. As every company has a responsibility to look after the planet and not compromise future generations, ‘Forever Green’ will promote different actions for this.
“We are really happy about initiatives such as ‘Forever Green’, promoted by Real Betis,” explained Sara Aagesen, Secretary of State for Energy. “It is exciting to see how, from the world of sports, brave and responsible steps are being taken, contributing to the sustainability of the planet and helping to create a social conscience. Climate change is a huge challenge, it affects us all and there is a lot at stake.”
“It’s a source pride for LaLiga that its clubs take steps for the sustainability and commitment with the environment, as Real Betis is doing with its fantastic project ‘Forever Green’,” added LaLiga President Javier Tebas. “From LaLiga, we are also supporting our clubs in the generation of such initiatives through the Guide for the Creation of Non-Financial Reports that we have recently presented.”
‘Forever Green’ is developed in five theme areas:
1. Climate change
In 2019, Real Betis became the first football club to join the United Nations initiative ´Climate Neutral Now’, committing to measure and reduce its carbon footprint, as well as to compensate its emissions with the purchase of carbon offsets of certified projects for climate protection. To achieve these goals, the club also merged with First Climate, a German project developer and climate protection solutions provider.
After calculating and reducing its greenhouse gas emissions, the club took a step forward to compensate its emissions, becoming a Carbon neutral club. To compensate for its emissions, Real Betis decided to support an emissions reduction project in Latin America, the Orosi Wind Farm in Costa Rica.
The project consists in the installation of 25 wind turbines in the province of Guanacaste. Each one of these turbines has a capacity of 2 MW. This project contributes to the diversification of the Costa Rican energy matrix by using the wind energy potential of the country. At the same time, the project offers an important alternative to the prevailing use of hydroelectric plants and a new option for energy generation during the dry season.
Recently, Real Betis has also become the first football club to join the ‘The Climate Pledge’ by Amazon, accepting the challenge of taking decarbonisation measures through real changes and innovation, which consist of efficiency improvements, the use of renewable energies, material reduction and other strategies aimed to eliminate carbon emissions.
With the cooperation of specialised companies such as Ecoembes and Ecovidrio, the Club wants to undertake different waste separation and collection actions to create a recycling culture among its fans.
In normal conditions, Real Betis gathers around 50,000 fans in its Benito Villamarín stadium on matchdays. The club will promote different campaigns to motivate sustainable transport with electric vehicles, bicycles or public transport. The idea of ‘Forever Green’ is for fans to be the club’s main allies in the fight against the climate crisis.
In line with this idea, the club is suggesting several ecological actions to create a greener planet. Some of these ideas are the creation of urban farms, reforestation, or actions to clean the River Guadalquivir.
5.- Club sostenible
In an effort to further reduce its carbon emissions, the club installed a LED lighting system at the Benito Villamarín stadium. In the near future, solar panels will also be installed to generate photovoltaic renewable energy for self-consumption.
Additionally, Real Betis is a pioneer in its direct connections with LaLiga’s web services. Thanks to these processes, the club has automated and improved the services for its season ticket holders, allowing 67% of them to renew their season tickets online in previous seasons. This season has been 100% online, eliminating the impact generated by transport.
The Club has also created an online season ticket, which allows for digital access to the stadium via the season ticket holders’ smartphone, eliminating paper from these operations. The system will be used for single match tickets.
In line with the ‘Clime Neutral Now’ initiative of the United Nations and ‘The Climate Pledge’ from Amazon, the Club will continue working on strategies to reduce greenhouse gas emissions as much as possible and to create awareness among its followers about the climate crisis.
The American agency Activista has contributed to build the Forever Green platform. Activista is a creative company based in Los Angeles committed to push social, cultural and economic change through the power of extraordinary ideas.