Rangers Extends 32Red Deal
May 5, 2021
SPFL Champions Rangers have announced a multi-season extension of their partnership with 32Red – cementing the relationship as one of the longest running in football.
The latest agreement with the Kindred Group represents the largest sponsor agreement in the club’s 150-year history and will see 32Red continue to sponsor the home and away shirt.
The new multi-year partnership means that 32Red and Rangers will become one of the longest running partnerships in British Football.
The original agreement dates back to 2014 when the club won promotion from the Scottish Championship and regained their position challenging for the Scottish Premiership.
Like 32Red, Unibet are part of the Kindred Group and have been central to the club’s rise back through the leagues. The Unibet logo will feature on the home, away and third kits in all European competition – including the UEFA Champions League – as well as on the third kit for all domestic games.
Significantly, 32Red will continue to deliver Team Talk – a men’s mental health initiative. The Team Talk platform uses the club and its staff (including players and manager from time to time) as a mechanism to engage with men about their mental well-being.
This week, Rangers Manager Steven Gerrard participated in one of the online Team Talk sessions, via video conference. He was joined by around 25 regular members and supporters, who shared their mental health experiences during lockdown and explained how Team Talk meetings had offered them support throughout the pandemic.
Steven Gerrard said: “Rangers and 32Red have been on a long journey together and I am delighted that our winning partnership is continuing. I was particularly heartened to hear that the vital Team Talk initiative will be continuing as a result of the new agreement.
“I recently took part in a really positive session and it isabundantly clear to me how much of a support network Team Talk provides to our fans. Today’s announcement is really positive news for everyone connected to the club.”
James Bisgrove, Commercial and Marketing Director said: “I am delighted that the club and 32Red have agreed to extend the partnership, which is excellent news for the continued commercial growth of the club and represents the largest sponsorship agreements in our 150-year history.
“32Red have supported our club for many years of our journey back to the pinnacle of Scottish football and our historic 55th league title.
“They’ve been part of our journey both on the pitch and in the community and we are grateful for their fantastic support. They are long-term partners and we hope to continue the successful, winning, relationship for many years to come.
“As we embark on our historic 150th anniversary season and looking forward to UEFA Champions League football at Ibrox, it will be symbolic of the strength of our partnership that 32Red and Unibet will be on the front of our shirts.”
Neil Banbury, UK General Manager, Kindred Group, said: “We are thrilled to be continuing our longstanding partnership with SPFL Champions Rangers – it’s been quite a journey over the last decade and we’re proud to have played our part in that. It is a hugely exciting time to be involved with the club, as this current season has shown already.
“More widely, we remain committed to reinventing the sports sponsorship model, so that it benefits the wider community. That is why as part of this extended agreement with the club we will be renewing our support for the vital men’s mental health initiative, Team Talk.”