Digital event sportsbiz

PTI Digital Names Charlie Boss As Key Note Speaker

By Taruka Srivastav | June 9, 2021

PTI Digital are delighted to announce Charlie Boss, the recently appointed Chief Commercial Officer of The Jockey Club as the keynote speaker at its annual conference, which takes place at Edgbaston on August 12th.

Titled “SportsBiz 2.0: Could Covid enable the digitisation of our industry?” the day’s agenda will cover the experience of the previous 18-months and not only reflect on the agility, ingenuity and innovation the industry has had to demonstrate to cope with the challenges of the COVID-19 crisis, but also look forward to how we’ll now harness the power of data, digital and technology as ‘must haves’ in the new world. 

Boss will be speaking on the topic “Should sports organisations behave more like media companies, and what does that actually mean?” Prior to joining The Jockey Club in March he spent nearly eight years at The Walt Disney Company, where he served as Commercial Director, Sports and ran the ESPN office in London. Boss also had stints at The FA and the RFU.

Boss is one of a number of recent senior appointments at The Jockey Club, one of the UK’s largest sport businesses which stages many of British horseracing’s most iconic events, including the Randox Grand National at Aintree, The Festival at Cheltenham and The Cazoo Derby Festival at Epsom Downs .

PTI Digital believes that the digital age represents an opportunity to utilize digital technology to create more stakeholder value away from just match/event day. The impact of the pandemic has highlighted the need to grasp the opportunity even more acutely and we will be exploring those themes on the day.

We are delighted to have secured a stellar line up of speakers and panelists (with more to be announced at later dates) but the primary focus of the day is to share experiences and ideas to help our industry bounce back even stronger from the challenges posed by the global pandemic.

Set in Edgbaston’s luxury hospitality suites and with the backdrop of Warwickshire’s Royal London 50 over clash with Somerset, there will be plenty of opportunities for networking and watching some live sport.

Digital event sportsbiz