Amazon Prime Video Expands Live Sports Portfolio with Masters Tournament Coverage
3 days ago
Prime Video has announced expanded sports programming for 2025–26, strengthening its position as a key player in global sports streaming.
From next April, Prime Video will stream two additional hours of live coverage from the first and second rounds of the 2026 Masters Tournament at Augusta National Golf Club. Fans can tune in from 1 p.m. to 3 p.m. ET on April 9 and 10, with coverage leading directly into ESPN’s broadcasts. CBS will continue to air the Masters live over the weekend, supplemented by Paramount+ streaming from noon to 2 p.m. ET on both April 11 and 12.
Jay Marine, Head of Prime Video U.S. and Global Sports, commented: “It’s an honor for all of us at Amazon to become a broadcast partner of the Masters Tournament and to provide fans additional hours of live coverage of this treasured event. We are humbled and proud to begin our relationship with Augusta National Golf Club, and we cannot wait to get started.”
In addition to golf, Prime Video will continue to serve as the exclusive home of Thursday Night Football (TNF), entering its fourth season in 2025. The TNF schedule runs weekly from September to December, featuring divisional rivalries and two holiday matchups.
Basketball fans can also look forward to Prime Video’s inaugural season of NBA coverage in 2025–26. The season tips off with a marquee doubleheader: Boston Celtics vs. New York Knicks and Los Angeles Lakers vs. Minnesota Timberwolves.
The expanded Masters coverage, alongside NFL and NBA schedules, reflects Amazon’s strategy of diversifying its live sports offering to cater to global audiences.
Prime Video is included with an Amazon Prime membership, priced at $14.99 per month or $139 per year, with discounted memberships available for young adults and qualifying recipients of government assistance.
Further details on Prime Video’s coverage of the 2026 Masters will be announced closer to the tournament, scheduled for April 6–12, 2026.