Premiership Rugby unveils new website powered by InCrowd

Premiership Rugby has rolled out its new website designed to showcase the best of the league’s world-class sporting entertainment.

After a record-breaking season and a fourth different champion in as many years the stage is set for another unmissable campaign.

Fans will now be able to get closer to the action than ever before thanks to integrations with PRTV and Ticketmaster.

The capacity of the new-look platform will also open the door to new gamification and fantasy products.

In full, our new website offers supporters:

• Greater personalisation to keep you up to date with your favourite clubs and players
• An enhanced match centre, offering high levels of detail regarding subs, cards, tries, scores…the site comes to life during match days.
• New gamification and fantasy rugby opportunities
• And coming soon. . . a one-stop shop to purchase tickets to Premiership Rugby games

Rob Calder, Chief Growth Officer of Premiership Rugby, said: “The new website has been a key project for us for some time and we are delighted to roll it out to bring fans closer to the action.

Premiership Rugby fans will be able to have a user experience that is better, cleaner and more personalised with a number of exciting new features that will allow us to further improve and develop the website in the years to come.”

Premiership Rugby commissioned sports marketing agency InCrowd, who boast existing clients including the ECB and Premier League football clubs, to build and host the website platform in addition to the Premiership Rugby app which InCrowd currently hosts.

Aidan Cooney, CEO of InCrowd, added: “We are thrilled to build on our relationship with Premiership Rugby as it launches its exciting new website. InCrowd’s mission is to drive the sports industry forwards with our continual innovations in the sports marketing space and Premiership Rugby are great partners in our shared desire to push the boundaries and give supporters the best online experience possible.”