Pittsburgh Steelers Extend Naming Rights Partnership With Heinz Field
By Taruka Srivastav | January 7, 2021
The Pittsburgh Steelers and the Kraft Heinz Company have announced the extension of their stadium naming rights partnership for Heinz Field another year.
The home of the Steelers and Pitt Panthers will remain Heinz Field through at least the 2021 season.
“We have enjoyed a tremendous and beneficial partnership with the Kraft Heinz Company since Heinz Field opened in 2001,” Steelers President Art Rooney II said in a statement. “We are appreciative of the support Kraft Heinz has given the Steelers and the North Shore over the past 20 years with many marquee events taking place at Heinz Field.”
“Kraft Heinz is delighted to extend our naming rights agreement with the Pittsburgh Steelers for another year,” Kraft Heinz CEO Miguel Patricio said in a statement. “Over the years, this partnership has been a win-win for the Steelers — one of the NFL’s most storied and popular teams — and for Kraft Heinz. Both the Steelers and the Heinz brand are synonymous with Pittsburgh — the city where H.J. Heinz was born and launched what is now a global brand. We wish the Steelers the best of luck in the upcoming playoffs and look forward to our ongoing relationship.”
The Steelers and Heinz announced their 20-year naming rights partnership upon the stadium’s opening in 2001. The initial deal was set to end this offseason after 20 seasons.