Paris Saint-Germain Sign Partnership Deal With Dior
September 6, 2021
Paris Saint-Germain and the house of Dior have signed a two-year partnership. Starting this season, Dior will provide the official wardrobe for the Parisian club and will outfit the Rouge & Bleu team. This is the first time that Dior has partnered with a sports club.
With this partnership, Paris Saint-Germain continues its pioneering foray into the world of fashion and lifestyle. The club shares the house of Dior’s passion for Paris, whose global influence is enhanced by the two brands’ creativity.
To mark this unique collaboration, Kim Jones, Artistic Director of Dior men’s collections, has designed a series of new creations for the next two seasons. Spanning casual and formal moods, this elegant wardrobe combines black and navy-blue shades – in tones specially designed for the Paris Saint-Germain team. The casual look is notably composed of a Harrington jacket, a knitted sweater and a polo shirt, all finished with an embroidered “Paris Saint-Germain” patch and the “CD Icon” initials, as well as the Dior Explorer derbies* in black leather, punctuated by the iconic Dior Oblique motif.
The formal outfit pairs a cashmere coat, a jacket, a shirt and pants, and a pair of black leather Dior Timeless derbies*. The pieces are enhanced by other subtle details, reflecting Dior’s exceptional savoir-faire.