Orlando Magic’s home ground renamed as Kia Center

Orlando’s premier downtown sports and entertainment destination – and home of the National Basketball Association’s Orlando Magic – will be renamed the Kia Center.

Starting December 20, 2023, the Amway Center will take on the new name. Kia America’s partnership will include new indoor and outdoor signage, the installations of EV charging stations, Kia vehicle displays and the Kia Terrace, a hospitality lounge for the enjoyment of automotive enthusiasts and sports and music fans.

“The Orlando Magic and Kia America have been proud partners for several years and we share in the excitement of Kia’s success and growth,” said Magic CEO Alex Martins. “We look forward to our expanded partnership which allows Kia to drive its brand forward and deliver a direct, impactful message to our fan base and beyond using the power of the NBA. Kia also becomes a ‘Champion of the Community’ partner and we look forward to working together to positively impact the Central Florida community.”

“The naming of the Kia Center is another example of the strength of our partnership and provides us a year-round sports and entertainment platform for our fans,” said Sean Yoon, President and CEO, Kia America. “This facility is a spectacular asset for those who call Central Florida home and for those who visit this global tourist destination. Coupled with our naming rights of the Kia Forum in California, we now stretch from coast to coast.”