sportsbiz Ticketing

On Location Acquires Ticketing Platform Qcue

July 28, 2021

On Location announced its acquisition of Qcue, the leader in dynamic pricing software for sports and entertainment ticketing, integrating cutting-edge technology into its growing suite of premium experiential hospitality offerings spanning sports, entertainment and lifestyle.

“We are thrilled to join forces with Qcue, bringing top-of-the-line dynamic pricing technology and a stellar team of ticketing experts in-house,” stated Jon Lavallee, CFO of On Location. “Together, we will optimize On Location’s approach to ticketing and pass that benefit on to our valued partners.”

Qcue specializes in providing ticket pricing, analytics, data visualization, inventory management and efficiency tools to sports teams and entertainment organizations. Its proprietary SaaS software and direct partnerships with all major primary and secondary market platforms enable rights holders to optimize ticket pricing and drive incremental revenue and sell-through. Since its founding in 2007, Qcue has made over 35 million price changes and generated over $300M in incremental revenue for its partners.

Like On Location, Qcue is rooted in sports; it currently serves over 85 teams and organizations, including MLB, Australian Football League and leading college athletics departments. In 2019, Qcue acquired Everfest, a festival database and discovery site connecting vendors and artists to festivals, expanding its capabilities into entertainment and lifestyle in parallel with On Location’s growth and expanded reach through the Endeavor network.

“Integrating our talent and capabilities into those of the world’s leading experiential hospitality company is an incredible opportunity that will enable us to extend our services to the world’s foremost sporting and cultural events and their rights holders,” added Barry Kahn, CEO of Qcue. “We are proud to join the On Location team at this exciting moment in the company’s history and firmly believe that our shared vision of the live entertainment industry will allow us to continue to be at the forefront of bringing about change.”

sportsbiz Ticketing