Olympique Lyonnais Signs XTB As Major Partner

Olympique Lyonnais has signed a major partnership with XTB, one of the most recognized investment apps in Europe and internationally. This agreement illustrates OL’s growing attractiveness to innovative brands and confirms the club’s ability to build strategic partnerships with leaders in their respective sectors

By partnering with Olympique Lyonnais, an iconic French football club with national and international reach, XTB aims to make investing more accessible to a wider audience.

Through this new collaboration, the XTB brand will be displayed from the start of the 2026/ 2027 season on the lower back of the players’ shirts, benefiting from the exposure offered by one of French football’s most prominent clubs to millions of TV viewers and Olympique Lyonnais fans worldwide.

Already established in numerous countries for over twenty years, XTB will boost its visibility through a wide range of promotional assets across all the club’s digital channels, as well as on the dynamic LED display at Groupama Stadium.

Driven by a desire for openness and a commitment to making investing accessible to everyone, XTB will leverage a broad array of activations to promote its investment app and technological solutions to the club’s vast community of supporters and football fans alike.

“We are delighted to welcome XTB as a Major Partner of Olympique Lyonnais. This collaboration brings together two brands recognized for their ambition, their capacity for innovation, and their desire to expand internationally. XTB’s decision to commit to us for the next three seasons illustrates the strength of OL’s brand platform and the power of our fan community. We look forward to building value-creating activations together for both XTB and our fans,” said Thibaut Chatelard, Senior Vice President of Revenue and Marketing at Olympique Lyonnais.

“Our partnership with Olympique Lyonnais goes far beyond a logo on the jersey. Together we are championing financial education for a truly global fanbase to inspire a meaningful shift in how supporters engage with personal finance. We aim to equip them with knowledge, trust, and confidence to make their money work”, said Szymon Szymański, Chief Growth Officer at XTB.