Nottingham Nottingham Panthers Skinny Food Company

Nottingham Panthers announce partnership with The Skinny Food Co

September 13, 2022

Fast-growth Nottingham based healthier alternative food and drink brand The Skinny Food Co., who earlier this summer placed 18th (4thin the Midlands) on The Sunday Time’s coveted list of Britain’s fastest growing businesses, have just announced an exciting new two-year partnership with the Elite Ice Hockey League’s Nottingham Panthers.

Alongside having their logo feature on main playing shirts and helmets, The Skinny Food Co will use their wider partnership rights with the Panthers, including a branded in-the-ice centre circle and rink side dasher board promotions at each goal end, to further increase their brand awareness across the UK and internationally. In addition, the brand will engage Panthers fans with a range of exciting offers and promotions throughout the season, displayed on regular jumbotron announcements. Skinny Food Co will also be celebrated as official community partners with a large banner displayed in the arena of the main foyer, a very high traffic area at all Panthers home games.

Launched in 2018 after co-founders James Whiting and Wayne Starkey were tired of seeing many people close to them forced to avoid great tasting food for the sake of their health, the Skinny Food Co is now stocked in a number of major high-street retailers across the UK – this includes ASDA, Morrisons, Co-Op, Home Bargains, Holland & Barrett, TK Maxx, SPAR, Aldi, B&M Bargains and Lidl, while the brand’s products are also stocked in excess of 50 countries globally.

Featuring over 300 great tasting products including high protein, low sugar and low-calorie sauces, breads, snacks, syrups, flavoured coffee and more, The Skinny Food Co is committed to helping people source healthier alternatives whilst still enjoying food to the maximum. Their aim is to allow anyone to eat a wider variety of foods often avoided when choosing to eat healthy or due to specific dietary requirements, making it possible again. The products are created to suit everybody’s needs, from fitness and sports enthusiasts to busy parents and office workers, to diabetics, vegetarians and vegans alike, and those with food intolerances.

James Whiting, Skinny Food Director and Co-Founder, said: “Personally, I’m a huge sports fan myself. As a Nottingham based company, it’s important to us to have a strong presence in our home city. Partnering with such an established team such as the Panthers will help build our brand presence in Nottingham and we’re excited to continue to grow with the club.” 

Wayne Starkey, Skinny Food CEO and Co-Founder, added: “Not only are we extremely happy that our partnership with Nottingham Panthers will help us build upon our strong local presence, we’re also super excited to produce some fun campaigns for and with our local community.”

“It’s a massive honour to build upon the success we have already had with another prestigious sports club in our home city in Nottingham Forest. We’re looking forward to supporting our local team on and off the pitch, and I for one cannot wait to get started.”

Expressing her excitement of the partnership, Nicola Strachan, Panthers Commercial Director, said: “I’d like to welcome James, Wayne and the team at Skinny Food Co and look forward to working with them. It’s fantastic to get such an up-and-coming and exciting Nottingham brand on-board with us and we hope this is the start of a very successful partnership.”

Nottingham Nottingham Panthers Skinny Food Company