Nottingham Forest FC signs cryptocurrency brand Floki as official partner

Floki, the cryptocurrency ecosystem has been announced as an official partnership with Nottingham Forest Football Club.

Floki will utilise the partnership to promote itself as well as its sister brand Valhalla, the MMORPG (Massively Multiplayer Online Role-Playing Game) which brings a fresh spin to the classic creature-collection adventure game in a lively world.

As Official Partner, both Floki and Valhalla will gain substantial global visibility throughout the season of the Premier League at all home matches, including 19 Premier league matches and domestic cup games.

The Premier League is the biggest domestic club competition in the world reaching over 2.7 billion viewers per matchday. Viewers can expect to see Floki’s and Valhalla’s presence on the home match perimeter boards, and across an extensive range of digital and social media assets , affirming the brand’s strategic market presence and global visibility.

Nottingham Forest was formed in 1865. The club has won 11 major honours during their history: one league title, two FA Cups, four League Cups, one FA Charity Shield, back to back European Cups (now the UEFA Champions League) and one UEFA Super Cup.

Nottingham Forest Chief Operating Officer, Paul Bell said: “We are delighted to welcome Floki as official partner and look forward to working closely with them as we head into the 2024/25 season. As one of the most innovative companies within this sector, we’re excited to work collaboratively with the Floki community.”

A media representative of Floki said “ We are proud to join the ranks of the Premier League with a club that is an institution in world Football. Just as Nottingham Forest are building a future as a dominant force in world football, Floki is on the same journey to establish itself as one of the most successful brands in its sector, constantly challenging and innovating with brands like Valhalla.”