Ninjas in Pyjamas announce partnership with FILA
November 2, 2022
Esports legends, Ninjas in Pyjamas (NIP) announced today a new partnership with the global sports brand, FILA. Together the iconic brands are defining the future style of gaming for individuals, fans and players around the globe.
The new collection of pro athletic wear for the gaming industry boasts performance without compromising beauty or aesthetics. Fashion Innovation Center (FIC) insights into emerging business models, technology and change in consumer behaviour power the collection’s jersey with unique digital garment IDs. NIP X FILA makes for a love match that could almost warm a warrior’s heart.
Technology and innovation plus tradition is the formula behind the collection of elite pro-wear — NIPs
esports prowess merges with the evolutionary craft of FILA. The fashionable cool looks strike a bold
balance between versatile performance wear and on-and-off the playing-field garb.
“FILA is truly an iconic brand within sports and entertainment. We are inspired by their elite heritage,
heroic athletes and spirit of reinvention” says Hicham Chahine, CEO of NIP “NIP is thrilled to be joining FILA as they engage with a younger demographic and new industries like esports. We are proud to be a guiding force as FILA explores using technology to create transformational experiences.” Hicham Chahine concludes.
“FIC’s mission is to digitize the fashion industry. By implementing strategies and new business models
and driving sustainable growth from day one, we consider this initiative groundbreaking. It’s truly
innovative in the transformation towards better industry practices” says Fredrik Timour, CEO of FIC.
“With their fanbase in the millions and growing, it’s been extremely exciting to collaborate with NIP.
Together we are testing new avenues of interaction between esports and performance wear,” says Luca
Bertolino, Head of Global Strategic Marketing for FILA