Nike in Exclusive Talks to Replace Adidas as UEFA Match Ball Provider from 2027

Nike is in exclusive negotiations to become the official match ball provider for UEFA men’s club competitions from 2027 to 2031, according to Reuters.

If finalised, the deal would mark a major shift, ending Adidas’ 25-year association with UEFA club competitions, which has been in place since 2001.

The agreement, being discussed through the UEFA–European Club Association joint venture UC3, would represent Nike’s first-ever match ball partnership across these competitions.

The deal is reportedly valued at over €40 million per year, nearly doubling the current rights value, as per Reuters citing the Financial Times.