NFL Players Association invests in Infinite Athlete
October 10, 2023
Infinite Athlete, a cutting-edge technology company, in conjunction with NFL Players Inc., the commercial branch of the NFL Players Association (NFLPA) have announced an innovative and extensive partnership that is poised to bring about significant advancements within the worlds of sports, performance and player health and wellness.
Through the integration of state-of-the-art technology and engineering, sports expertise, video data, insights, this collaboration seeks to forge a substantial and enduring influence within the realm of professional football.
In addition to investing in Infinite Athlete, the parties will harness the power and capabilities of Infinite Athlete’s proprietary FusionFeed™ technology, and the group player licensing rights managed by the NFLPA.
Through this collaboration, Infinite Athlete and NFL Players Inc. will cultivate new commercial opportunities that will serve to not only amplify the existing NFLPA partnerships, but also lay the foundation for novel business prospects for the NFLPA and its player membership. Separately, Infinite Athlete technology will continue to support player health and wellness efforts through the NFLPA’s data-driven approach to injury mitigation and its on-field safety engineering efforts.
Infinite Athlete is the parent company for Tempus Ex Machina and Biocore, combining sports video and data technology with safety and performance analytics, run by world-leading biomechanical engineers and scientists.
“By giving the NFLPA access to Infinite Athlete’s technology, it opens up new and previously unimagined opportunities for athlete performance and fan engagement,” said Larry Fitzgerald Jr., Infinite Athlete board member. “I believe it will also provide stronger brand alignment and more economic opportunities for the players.”
“In the past twelve months we have demonstrated, with our professional and collegiate sports partners, that our technology unlocks monetization opportunities for athletes and sports organizations, allowing them more ownership, visibility, and creativity with their data.,” said Charlie Ebersol, co-founder and CEO, Infinite Athlete. “We are excited to work with the NFLPA and the team at NFL Players Inc. to develop new products that drive value for its membership and business partners.”
“We are excited about our partnership with Infinite Athlete, which brings together the power of their FusionFeed™ technology and the significant value of our group player licensing rights,” said Sophie Gage, Vice President of Business and Legal Affairs at NFL Players Inc. “By harnessing the strength of group rights, we are empowering our players and the entire NFLPA community, paving the way for innovation and accessibility in the world of sports.”
