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NBA Launches Betting-Focused Content Initiative

By Taruka Srivastav | May 21, 2021

NBA Digital has announced a new “NBA Bet” content initiative, which will feature the debut of a weekly NBA TV show and betting-focused content across NBA.com, the NBA App and social platforms.

As part of this multi-platform offering, the NBA, Turner Sports and BetMGM will premiere NBA TV’s first live studio show dedicated to betting-focused information and analysis – NBABet presented by BetMGM – beginning Friday, May 21, at 6:30 p.m. ET. The 30-minute weekly show launches the day before the NBA Playoffs tip off and will continue through the first two rounds of the Playoffs.

Based out of WarnerMedia Studios in Atlanta, the show’s quick-hitting format will feature league-wide NBA betting analysis and breakdowns from experts across the industry. As the presenting partner of NBABet, BetMGM’s data feed will be integrated and the latest BetMGM NBA odds will be shown throughout each show.

In the second round of the playoffs, NBA.com and the NBA App will feature a new NBABet section, which will include editorial content for fans from content partners such as Action Network, Bleacher Report, and Yahoo Sports, among others. The weekly show will also be available to NBA TV subscribers.

The NBA is also launching a new social media account, @NBABet, which will be programmed by Action Network. @NBABet will engage NBA fans with video segments, highlights, analysis, insights, trends and more – all from a betting perspective.

Over the past two seasons, NBA Digital has offered NBABet Stream, an alternate betting-focused telecast for NBA League Pass and NBA TV subscribers, which has featured betting focused graphics and commentary from experts from Action Network, Bleacher Report, and Yahoo Sports.

Betting NBA sportsbiz