NBA China Signs XPeng Motors As Official Marketing Partner
By Taruka Srivastav | June 23, 2021
Chinese electric car company XPeng Motors has officially become an official marketing partner of the NBA China, making it the first smart car brand to join forces with the NBA China.
XPeng will enter into a three-year partnership with the NBA and will announce future interactive fan events.
As part of the partnership, XPeng will kick off innovative marketing plans around key events and activities, including NBA3X.
“We welcome XPeng to the NBA family,” said Ma Xiaofei, CEO of NBA China. “XPeng is committed to connecting consumers closely through innovative products and experiences, which coincides with the NBA’s philosophy.”