NBA And ESPN Partner To Provide Most Extensive NBA Coverage Ever In The Netherlands
October 6, 2021
LONDON, Oct. 6, 2021 – The National Basketball Association (NBA) and ESPN today announced a new agreement that makes ESPN the official broadcast partner of the NBA in the Netherlands. The partnership, which will tip off with the league’s landmark 75th Anniversary Season in 2021-22, marks the most extensive NBA coverage ever in the Netherlands and builds on the league’s nearly 20-year collaboration with ESPN in the U.S. and around the world.
The partnership will see ESPN televise more than 200 live games each season in the Netherlands, highlighted by weekend games in primetime as part of the league’s “NBA Saturdays and NBA Sundays presented by NBA 2K22” European primetime initiative. Fans will also be able to enjoy marquee NBA events such as Christmas Day games, NBA All-Star, the NBA Playoffs, the Conference Finals and the Finals, as well as ESPN studio programming.
“I’m incredibly proud to add one of the world’s most spectacular and prestigious leagues to our live sports roster,” said Rob Labree, Director Programming & Production at ESPN in the Netherlands. “The NBA needs no introduction, with all its talent, icons and illustrious teams. The NBA will feature prominently in ESPN’s programming in the upcoming season, with many live games and popular shows like ‘NBA Countdown’ and ‘NBA Today.’”
“We’re excited to build on our longtime relationship with ESPN by providing fans in the Netherlands with more live NBA games and coverage than ever before,” said Adam Cox, NBA EME Senior Director, Global Media Distribution. “With regular weekend games in primetime and the league’s most iconic moments throughout the season, there has never been a better time to be an NBA fan in the Netherlands.”
