Motorsport UK announce Masterbuilt as Official Partner
By Community | August 23, 2022
Motorsport UK is delighted to unveil Masterbuilt as an Official Partner across both the British Rally Championship and the Motorsport UK Academy.
Masterbuilt’s aim is to show that with the right tools, mastering the art of charcoal smoking is effortless. Just like switching on a gas grill, you can fire up their range of grills and smokers by pressing a button. Best of all, they deliver the unmistakable smoky flavour that only comes from charcoal – with none of the fuss.
The partnership between British Rally Championship and Masterbuilt is cemented on their shared emphasis on digital innovation, efficiency, smart technology, skilled craftsmanship and epic experiences.
Ben Forte, Masterbuilt Global Marketing Manager says: “We’re delighted to start what we hope to be a strong relationship between Motorsport UK and Masterbuilt BBQs. The motorsport world knows how to work hard and play hard, and in our book there’s no greater pleasure than kicking back with friends over a BBQ. We hope to reach the wider motorsport community through showcasing our range of charcoal grills and smokers.”
First established over six decades ago, the British Rally Championship has long been the ultimate proving ground for the sport’s stars, with five BRC champions going on to become World Rally Champions.
With a pathway designed to support contemporary, thoroughbred rally challengers, more classic machinery, and a Junior championship to encourage the next generation of rising stars through the sport, Masterbuilt’s support of the BRC elevates what is already an integral part of the UK’s vibrant motorsport community.
Away from special stages, Masterbuilt will also lend their support to the Motorsport UK Academy, the governing body’s pathway for aspiring stars of the future in other disciplines, including circuit racing.
The programme comprises four steps, at the top of which sits Team UK for elite athletes competing at international level; drivers past and present includes the likes of Callum Ilott, Jamie Chadwick, Louis Foster, Oliver Bearman and Tom Williams.
Drivers rising through the ranks are selected to be a part of Team UK Futures, a two-year scheme designed to elevate their performance, or are part of a dedicated Co-Drivers programme for rallying. The entry level consists of those studying for an Enhanced Diploma in Sporting Excellence (DiSE) alongside their racing activities.
Hugh Chambers, Chief Executive Officer of Motorsport UK said: “It’s fantastic to welcome Masterbuilt as an official partner to both the British Rally Championship and the Motorsport UK Academy.
“Both are key aspects of our motorsport community here in the UK, and their support will not only enhance one of our British championships, but also help to forge greater pathways for the next generation of rising stars within the sport, across all disciplines.”