MotoGP launches first augmented reality lens
August 24, 2022
MotoGP™, the world’s first motorsport World Championship, is launching a new AR lens on Snapchat to give fans a new, immersive way to engage with the sport they love, while the 2022 Championship is in full swing. This new activation gives them a chance to show their creative flair, designing their own helmet.
This new AR lens is called MotoGP™ Lens, allowing fans to see how they’d look as a MotoGP™ rider by designing their own helmet in Augmented Reality. Helmets are a crucial part of a rider’s equipment – often the most personal – and every racer has to design theirs at some point in their career. With the new MotoGP Lens on Snapchat, fans across the globe can now design their own helmet, just like the pros. From choosing their favorite colours to picking the hottest designs, adding fun stickers and more, fans can get creative to see how they would look as racers in the world’s fastest motorcycle racing Championship – and then share their creations with their community.
The AR Lens can be found on @motogp’s Snap Star account where the Championship shares Stories and Spotlights of the sport, offering fans a whole new way to interact with MotoGP™. The MotoGP™ Lens is another exciting addition to the Championship’s huge presence on Snapchat and across social media.
Manel Arroyo, Chief Commercial Officer at Dorna Sports: “Snapchat is a point of reference in the digital universe with an incredible platform, and we are proud to partner with them to create this MotoGP™ Lens.
“MotoGP™ is always looking for innovative ways to engage with our fans and offer new content formats for our global fanbase to enjoy, as well as to seek out new audiences and ways to grow our sport. This new MotoGP™ Lens ticks every one of those boxes. We’re delighted to see it go live and very much look forward to seeing what fans create and share.”
Alejandro Arenas, International Sports Partnership Manager at Snap Inc.: “The MotoGP™ World Championship brings 24 of the world’s best riders to battle across nearly every continent over a calendar of 20 races, creating some of the closest competition on the planet. It’s an immense privilege for Snap to help such a prestigious championship engage with their fans on a deeper level, thanks to our AR capabilities. MotoGP™ is a sports partner that always pushes the limits of creativity, much to the delight of their fans around the world!”