MLB and Jomboy Media forge strategic partnership

Major League Baseball and Jomboy Media have agreed on a strategic partnership that will see the two sides integrate Jomboy Media’s expertise across MLB’s digital channels, create activations around key MLB tentpole moments like the MLB All-Star Game presented by Mastercard and T-Mobile Home Run Derby, and grow Jomboy Media’s stable of intellectual property (IP) including Talkin’ Baseball, Talkin’ Yanks, and The Warehouse Games.

As part of the deal, MLB is purchasing a stake in Jomboy Media at an undisclosed valuation. Jomboy Media is in the midst of tremendous growth. In 2024, Jomboy Media set revenue and profitability records, and totaled over 93 million engagements on social media — placing JM in the top 4% of all digital publishers. Over the last year, the company has reached brand partnership deals with official MLB partners Corona and T-Mobile.

Jomboy Media’s original IP strategy is led by The Warehouse Games—a novel sports league modeled after backyard games of years past—and supported by blue-chip sponsors like DirecTV. Going forward, MLB will work with Jomboy Media to have MLB stars, as well as their media and celebrity partners, appear in The Warehouse Games. The Warehouse Games is nearing 400 million all-time views and enjoyed +63% year-over-year growth in the first quarter of 2025.

Jomboy Media will also gain access to MLB and Club IP, to be integrated across new apparel, home goods, and more that will be sold through JM’s direct-to-customer retail site as well as other distribution channels.

Jomboy Media has engaged casual and die-hard baseball fans alike with an intense love of the game from the authentic view of a passionate fan. MLB has the capability to provide resources to help Jomboy Media grow even further while continuing to celebrate the game and its outstanding players.

“I continue to be amazed by what our community enables us to do through their endless support. When we started talking about baseball on the internet, it was just a fun hobby. Our community is the reason we’ve been able to turn this from ‘just a hobby,’ into something bigger than we ever could’ve imagined. Partnering with MLB marks a huge moment for Jomboy Media, and through this partnership, we’ll be able to give back to our community with storytelling that’s deeper than ever before,” said Jimmy “Jomboy” O’Brien, founder of Jomboy Media.

“We have long admired the passionate fandom of Jimmy O’Brien and his unique ability to connect with baseball fans,” said Noah Garden, MLB Deputy Commissioner, Business and Media. “This partnership will ensure that Jomboy Media will have the resources and access to MLB intellectual property necessary to help it continue to grow. We are looking forward to bringing baseball fans more entertaining content to help further expand baseball’s online presence and deeper the connection between our sport and its fans.”

“This partnership with MLB is a major milestone for Jomboy Media,” said Courtney Hirsch, Jomboy Media CEO. “We’ve always believed that deep storytelling and our unique approach to content and community can grow the game—and now we’re excited to do that alongside the league itself. This collaboration gives us the opportunity to scale what we do best and reach more fans than ever.”

“We love baseball so much, it’s a dream to partner with MLB and we can’t wait to see what’s next,” said Jake Storiale, co-founder of Jomboy Media.

In March, Jomboy Media announced that longtime executive Courtney Hirsch was elevated to CEO. Hirsch had previously served as Jomboy Media’s COO, and during her tenure as the highest-ranking business executive at the company, Jomboy Media doubled revenue and tripled profitability.

The partnership was the result of months of close collaboration between MLB and Jomboy Media, led on JM’s side by Hirsch. Board members Jack Davis and Adam Friedman of Connect Ventures also played key roles in guiding strategic conversations.

Hirsch’s role as CEO runs parallel to co-founders Jimmy “Jomboy” O’Brien and Jake Storiale’s, who focus on a wide range of formats for both traditional broadcast and social media content. O’Brien, Hirsch, and Storiale will all be working closely with MLB across the partnership.