Milwaukee Bucks sign multi-year deal with EngageRM
July 27, 2022
EngageRM, the market-leading sports and entertainment business technology services provider, has struck a five-year partnership with the Milwaukee Bucks.
Under the agreement, the Bucks will utilize EngageRM’s dynamic, data-driven platform to optimize day-to-day operations and enhance cutting-edge opportunities to interact and engage with a famously passionate fan base.
EngageRM’s platform will support the 2021 NBA Champions across a range of areas, including premium sales and ticketing, bookings, partnerships sales and management, event bookings, guest experience and customer services management.
This partnership significantly expands EngageRM’s presence in both the U.S. and NBA.
The platform will also support the Bucks’ community programs, asset and product management, and ticketing and fundraising capabilities, with EngageRM also set to host online portals on behalf of the franchise.
Through business automation, data analytics and CRM functionality, the native application of the EngageRM solution will enhance capability and connect datapoints across the organization within a centralized, single platform that is powered by Microsoft Dynamics 365.
“We’re excited to partner with EngageRM, a proven global leader in sports technology, to optimize our operations and further engage with our passionate fans,” said Bucks Chief Technology & Strategy Officer Robert Cordova.
“The capabilities and power of the platform are significant, and we’re looking forward to seeing how we can continually improve and push the boundaries of fan engagement and operations together with EngageRM,” Cordova said.
“The Bucks took the world by storm with their NBA Championship in 2021 and have become a dominant force in the NBA. The passion of their fans is well known across the world,” said Nick Zanotto, VP, North America Development at EngageRM.
“We are truly excited to be working with Robert and the team to support the franchise’s efforts to enhance audience engagement, drive operational improvements and build on the success that has already been achieved.
This will be a true partnership that utilizes our dynamic platform to enhance the franchise’s operations and fan engagement.,” Zanotto Said.
“This partnership with the Bucks is a significant milestone for EngageRM, further expanding our reach in both the U.S. and NBA,” said EngageRM CEO Ned Coten.
“We are thrilled to be working with the Bucks for the next five years and assist them in maximizing their relationships with their key stakeholders,” Coten said.
EngageRM’s partners include major U.S. sports franchises including the NBA’s L.A. Clippers and L.A. Lakers, in addition to teams and venues across the U.S., U.K. and Australia, including the iconic Melbourne Cricket Ground and Co-op Live in Manchester.
