Middlesex And Sunrisers Unveil iShares By BlackRock As New Major Sponsor
May 25, 2022
Middlesex Cricket is delighted to announce that iShares by BlackRock, a leading global exchange traded fund (ETF) provider has become the Club’s Major T20 sponsor for the 2022 season.
This will be the first year of the partnership for iShares; which will see their logo featuring on the back and collar of the Middlesex Men’s newly launched Vitality Blast Nike playing shirts. iShares will also feature on the back of the Sunrisers’ Women’s playing shirts across all competitions.
In a first for Middlesex Cricket, this sponsorship will also see iShares have 100% sponsorship of the digital live stream and social media handles for all T20 activity in 2022.
As the Club’s Major T20 Sponsor, iShares will also benefit from an increased brand presence at the Home of Cricket, whilst also having exclusive access to activations and events that will bring cricket to iShares’ staff, clients, and their families. The innovative partnership will also see iShares providing bursaries to underprivileged youngsters within the county, providing them with opportunities within the game.
Speaking of the new partnership, Middlesex’s Digital Partnerships lead, Bill Pasterfield, commented:
“This is an extremely exciting partnership for us at Middlesex. To work with such a prestigious brand across shirt, stadium and digital sponsorship is a real testament to the way in which we can benefit our sponsors in multiple ways.
“It’s been a pleasure working with iShares to put this agreement in place and I look forward to an exciting year ahead where we can build our relationship and make a genuine impact in the game.”
Josh Dibbens, Head of UKMEA Marketing commented:
“We are excited to partner with Middlesex Cricket for the T20 summer season at Lords. ETF investors are passionate about cricket and this sponsorship allows iShares to further grow its brand within the UK and support local communities offering Cricket bursaries to underprivileged children.”