F1 McLaren sportsbiz

McLaren signs eBay as official partner

May 1, 2024

McLaren Racing has announced global online marketplace eBay as an Official Partner of the McLaren Formula 1 Team on a multi-year partnership.

The partnership will see eBay branding feature on the race cars of McLaren Formula 1 Team drivers Lando Norris and Oscar Piastri for four races across the 2024 season – starting with the Miami Grand Prix this week. eBay branding will also be present at the British, United States and Las Vegas grands prix.

Zak Brown, CEO, McLaren Racing, said: “McLaren Racing and eBay have a great synergy with both brands having a commitment to a passionate community of followers. We look forward to going racing with world’s most iconic online marketplace.”

As global brands, the partnership will enable both McLaren Racing and eBay to reach new audiences through unique story-telling opportunities with their respective fans and customers around the world, with a focus on community, individuality and passion.

Chris Prill, Global VP of Auto Parts & Accessories, eBay, said: “eBay is home to a thriving community of auto enthusiasts, from casual DIYers to professional modders, seeking trusted parts and accessories. For nearly 30 years we’ve been committed to inspiring and serving this audience, and together with McLaren we will establish lasting connections with even more car and motorsport lovers worldwide.”

F1 McLaren sportsbiz