McLaren Motorsports sportsbiz

McLaren Racing Signs Analytics Automation Brand Alteryx As Official Partner

By Taruka Srivastav | May 20, 2021

McLaren Racing has signed a new multi-year partnership with Alteryx, Inc. , the analytics automation company who will become an official partner of the McLaren Formula 1 team, from this weekend’s Monaco Grand Prix.

Alteryx excels in unifying data, analytics and automating business processes in a single platform. The Alteryx analytics automation solution will bring cutting-edge analytics and data science capabilities to deliver new insights and intelligence at speed.

The Alteryx brand and ‘Alteryx Analytics’ will be represented on the McLaren MCL35M race cars and will also feature on the race suits of McLaren F1 drivers, Lando Norris and Daniel Ricciardo, the McLaren pit crew, and across the team’s digital and social media platforms.

Mark Waller, Chief Commercial Officer, McLaren Racing, said: “Alteryx transforms the way data is collected and analysed at speed through intelligent analytics automation, helping us make decisions faster. In racing, we are always looking to refine our learning in ways that help us go quicker. The partnership marks the union of two brands who pride themselves on spearheading innovative technology to enable everyone to achieve excellence in their performance.”

Sharmila Mulligan, Chief Strategy and Marketing Officer, Alteryx, said: “With some of the fastest drivers in the world competing to win, every advantage matters and fast data analysis gives you an edge, as proven with many sports teams. McLaren’s relentless focus on leveraging innovation to win, combined with Alteryx’s analytics automation software, will support the team’s ability to harness and digest complex data to drive insights at tremendous speeds. We are honoured to partner with McLaren through the 2021 season and beyond.”   

McLaren Motorsports sportsbiz