McLaren Racing Expands Partnerships With Dell Technologies And Alteryx To Join Extreme E Programme
February 17, 2022
McLaren Racing today announced two partnership expansions with both Dell Technologies and Alteryx, Inc., with each becoming an Official Partner of the McLaren Extreme E (MX) team for the 2022 season.
Dell Technologies and Alteryx join the McLaren Extreme E (MX) programme for its inaugural season in the race series, with the Desert X Prix taking place in Saudi Arabia on 19 and 20 February. The series races in remote corners of the globe to promote climate awareness and insists on gender neutrality with each team consisting of one male and one female driver. Joining McLaren’s MX driving team of Emma Gilmour and Tanner Foust are female engineers and sisters, Leena and Teena Gade.
Dell Technologies is a long-standing partner of the McLaren Formula 1 team, a partnership which has promoted STEM education pathways with programmes such as the McLaren Substitute Teacher series. By expanding the partnership to Extreme E, McLaren and Dell can continue to progress their united focus on promoting positive societal and environmental impact.
Alteryx became a partner of the McLaren Formula 1 team in 2021, providing an analytics automation solution to bring cutting-edge analytics and data science capabilities, delivering new insights and intelligence to the team. By expanding the partnership, Alteryx will now support the McLaren Extreme E race team as it looks to maximise performance in a new motorsport chapter.
Dell Technologies branding will be on the headlights of the No. 58 McLaren Extreme E race car, while Alteryx branding will be visible on the front headlights and rear tail lights of the No. 58 from the 2022 Desert X Prix in Saudi Arabia. Each respective brand will also be visible on the racing overalls of drivers Emma Gilmour and Tanner Foust, and on the McLaren Extreme E team kit.
Claire Cronin, Chief Marketing Officer, McLaren Racing, said:
“We’re delighted to expand our partnerships with Dell Technologies and Alteryx, two valued technology partners of the McLaren Formula 1 team. Extending these collaborations to join our McLaren Extreme E team means we can hit the ground running in a new race series with the support of familiar and trusted partners.
“Racing in Extreme E is key for McLaren Racing’s efforts to elevate our sustainability and DE&I agenda, and we’re delighted that Dell and Alteryx are joining us on our journey.”
Liz Matthews, Senior Vice President of Global Brand, Dell Technologies, said:
“Our work with McLaren Racing goes beyond the racetrack. We have a responsibility to protect and enrich our planet, and we can’t do that without our customers and partners. We’re thrilled to expand our long-standing partnership with McLaren to drive the type of innovation that makes a lasting impact on our world.”
Keith Pearce, Chief Marketing Officer, Alteryx, said:
“We are thrilled to extend our successful technology partnership with McLaren Racing – supporting the Formula 1 and Extreme E teams’ ability to analyze terabytes of racing data to deliver efficiencies at the the speed needed to maximize performance. Data-driven insights delivered through intelligent analytic automation will fuel the actionable decision-making that McLaren Racing needs to accelerate outcomes that make a meaningful impact across both motorsports.”
