Immersive Labs McLaren Racing

McLaren Racing Announces Immersive Labs As Official Partner

December 9, 2021

McLaren Racing today announced Immersive Labs as an Official Partner, supporting cyber workforce optimisation of the McLaren Formula 1 team from the 2021 Abu Dhabi Grand Prix.

Immersive Labs empowers organisations to continuously measure and optimise human cyber capabilities, helping large businesses protect against and respond to emerging threats. McLaren Racing will use the Immersive Labs platform to provide real-time data on the cyber knowledge, skills, and judgement of both technical and non-technical teams, map this to risk and optimise human capabilities.   

The Immersive Labs branding will be represented on the front suspension arms of the McLaren MCL35M race cars from this weekend’s 2021 Abu Dhabi Grand Prix and beyond.

Zak Brown, CEO, McLaren Racing, said: 

“People and technology are critically important elements of our team, and we are excited to work with Immersive Labs to support in developing the human cyber capabilities which will empower us to better navigate risk. We operate at race pace both on and off-track, and we look forward to this partnership accelerating the human element of our cyber security.”

James Hadley, CEO, Immersive Labs, said:

“As the impact of cyber risk spreads across the business, it is no longer the preserve of the geeks in the basement. Organisations must respond as a whole, which means continually optimising the cyber knowledge, skills and judgment of everyone from executives to technical teams, at pace.

“Competing in Formula 1 is no different, requiring technology and humans working together in unison to stay ahead. For this reason, the partnership with McLaren Racing is an excellent fit.”

Immersive Labs McLaren Racing