McLaren announce multi-year partnership with K-Swiss
July 11, 2022
McLaren Racing announced a new multi-year partnership with K-Swiss, a Los Angeles-based heritage footwear brand, as an official partner of the McLaren Formula 1 team from 2023.
K-Swiss has nearly 60 years of heritage in creating footwear and will enter Formula 1 for the first time with McLaren to evolve its presence and reach new consumers globally. The partnership joins two brands with a strong history in their respective fields with an emphasis on elevated performance.
McLaren and K-Swiss will create a bespoke performance-based footwear collection, designed to be worn by McLaren pit crews and engineers at race events globally. The two brands will also collaborate on a footwear and limited apparel collection which will be available to consumers.
The team will work with K-Swiss to activate at tentpole moments globally, including key races on the Formula 1 calendar.
Lindsey Eckhouse, Director of Licensing, ecommerce & esports, McLaren Racing, said:
“It is a pleasure to welcome K-Swiss to the McLaren Racing family and Formula 1. We are excited to work with a brand which has such a strong heritage and can provide our team with footwear that is reliable with a focus on performance while looking fantastic. I can’t wait for the release of the collection.”
Dave Grange, International Brand President, K-Swiss, said:
“We are honoured to be part of this exciting new and multi-year partnership and are looking forward to be joining McLaren on the racetrack. Each brand boasts a heritage that reflects the other’s, replete with perseverance, innovation, and excellence. We hope that with this new partnership we develop a new base of loyalists and extend our legacies further.”